Getting it right won’t change the world but getting it wrong doesn’t half annoy me.

You are a world famous advertising agency, with one of the most notorious advertising campaigns in recent history, think comparison website and an Eastern European meerkat.

You get a brief from a low cost airline to make their first TV advertising campaign. The campaign is to highlight it’s pan-European service. Therefore in the second advert of the campaign, I would suggest not choosing a soundtrack that has lyrics referencing a holiday in a country that is not in Europe and a country that said budget airline do not fly to.

Applause please. We here by welcome VCCP and Europe by Easyjet into the Hall of Shame.


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