Monthly Archives: February 2013

Seth MacFarlane’s Opening Monologue

 

The UK press have gone mental over a song about boobs, suggesting sexism. But if you watch the actual footage, rather than the UK press’s clipped version, it is clear everyone is in on the joke and laughing along. MacFarlane nailed it, unsurprisingly, bringing the cleaner side of Family Guy to the biggest awards night around. Bravo and Encore

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My State on Sunday 8/52

Weekly Rating: 8/10

Highlight: Brocking out in the early hours.

Lowlight: Reading FSA proposals and responses, SNORE

Felt: Motivated, you have to be in it to win it, and winning is the only thing that matters!

Watched: ALL THE AMERICAN TV and The Fried Chicken Shop which is comedy gold.  

Read: The Diaries of a Fleet Street Fox, a great great book.

Visited: Hospital, work, pubs, restaurants and bars.

Want: to go a day without feeling like a body part is so cold it will fall off

Need: to have a good week, this one could be big!

Miss: Being able to have a night out and not suffer from a two day hangover.

Learnt: How to use the washing machine without blowing up or flooding the house.

 

It’s all about the hacking

There has been a spate of hacking on some pretty big brand social media accounts and it is starting to smell very fishy. Burger King got hacked and gained 30,000 followers, and then Jeep and MTV got hacked the next day.

Now I am sure some of them were real, but at least one was co-ordinated by a marketing exec or a community manager, a team of marketers or social media ninjas of some sort.

Moments before MTV’s twitter account was hacked their overzealous marketing manager let slip that he had prior knowledge of some fun shenanigans about to kick off at MTV HQ. MTV was “Hacked” by BET to promote some kind of live music event, it is obviously important to note that Viacom owns both TV channels.

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I don’t think it is naive to suggest that Viacom are not the only marketing/social media team or external agency to throw out a hack as a good exposure tool, but it is a slippery slope.

The importance of social for brands is huge at the moment and trying to hoodwink their fans, followers or brand advocates is not only a bit insulting, it is a really big “look how dumb we think you are” right up in your face.

Now I always think working in comms can distract a person from what the public acknowledge, and I am sure most people won’t give a flying fudge about MTV faking the hacking of their twitter account. But the premise of the action is pretty alarming.

Any brand that has done this is aiming for two outcomes, the “look how cool we are taking this in our stride” factor and a massive jump in followers. It portrays the brand as a friend, you know happy to have a laugh, happy for you to poke fun at it a little bit, then it’s time for a hug and you to buy one of the products. YEAY.

It is a ploy that doesn’t work in any other comms medium and is a dangerous path to go down. Brands shouldn’t make the “friends” move. It is very possible to present a brand effectively on social platforms without being creepy and too over familiar.

But in all seriousness social media can tread a dangerous line between marketing, advertising, public relations and customer services. Some people nail it, this fake hacking stunt did not.

 

Oh and FYI, if you refer to yourself as a social media ninja you need castrating

 

I have a new bracelet that can change the world

Now my rehab is in full flow I have become addicted to fuel points. I got a Nike+ Fuelband at the start of my rehab to record my steps and energy output, or whatever fuel points really are.

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When I was looking at getting an exercise bike, above, I was trying to find the best bike with the best monitors. I worked out that I was looking at spending over £600 to get a really decent bit of kit, or £1,300 if I wanted to muck around on Google maps.

What I have settled for is a massive hodge bodge of kit, which I think gets me the best of everything. I got a racing style exercise bike without any techie bits, and with a £300 discount, a Nike Fuelband+ (£129) which can be used all the time, the latest iPod Nano(£108) which is paired to a polar heart rate Wearlink+ Nike (£46) so that plays music and monitors my fitness. All in all about the same price I would have paid for a techie bike but my rational was; I could use the different parts in multiple ways, not just with the bike and obviously MORE SHINY TECH STUFF.

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Here is the interesting bit. Without any knowledge of wtf fuel points really are, they are very addictive. Each day that passes I am striving to beat the previous day or get my best day of the week or my best day ever or soak my goal (this is when you beat your goal by over 50%, over 100% you ice it). It also sets you milestones of reaching 25,000 fuel points, 50K and so on. The Fuelband is a great motivational tool, as with most things it can be cheated but if you are buying one, why cheat? Yes you can share the results with your friends and get competitive, but cheating them as well as yourself is even worse.

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Nike has opened its APIs to third-party developers to bring greater health connection to the platform, which can only improve the users’ knowledge and assessment of the impact of any workout. The potential seems pretty endless for this little puppy but at some point it would be nice they told the public what on earth a fuel point is and how it is calculated. It uses an accelerometer to take the measurements but the points are not directly comparable, you don’t get the same amount of points for waving your arm in the air as you do for walking, and the same with running. I can’t imagine this is a perfect measurement but the key is that it is an motivational tool.

So the main point is a Fuelband is awesome but if you don’t have the heart, don’t buy the band. You should want to challenge and inspire yourself with your workouts and day to day activities, and for this it is the best thing ever.

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My State on Sunday 7/52

A very late Week 7

Weekly Rating: 9/10

Highlight: It was my birthday, so obviously shapes were thrown and champagne was spilt.

Lowlight: One hell of a hangover on my Birthday.

Felt: Loved – It is always important to realise how wicked your friends are.

Watched: Not much really

Read: Finished The Lost Symbol this week, a good book but won’t get a second read. Now it’s time for The Diaries of a Fleet Street Fox, which is excellent so far. Thoroughly recommend it.

Heard: The new Biffy Clyro album and the new Eels album = meh, not bowled over

Visited: Work, pubs, restaurants and bars.

Want: To spend the week in bed, under a duvet.

Need: Work out what I am going to do with this site, damn you Posterous for closing.

Miss: Having a good night’s sleep, on the whole I am pain free, except over night, which sucks big time. On reflection I would advise people to try to not rupture their ACL.

Learnt: I can dance on a gammy leg; always good to know in case someone chops it off.

My State on Sunday 6/52

Week 6

Weekly Rating: 7/10

Highlight: Kicking on with my rehab.

Lowlight: The distinctly average adverts from the Super Bowl, normal there are at least 3 that are awesome, but no luck this year.

Felt: Pain but its a good pain, the type of pain you have inflicted on yourself(not getting cutty I mean when you push yourself).

Watched: Utopia, Suits, Grey’s Anatomy, J.Edgar and The Rum Diary. If you haven’t seen The Rum Diary, I completely forgot how hot Amber Heard is, apart from that the film is ok, but really she is gorgeous.

Read: The Lost Symbol and a paper by Cass Business School and the Pensions Institute called A Healthier Way to De-Risk, it was riveting as you could imagine.

Visited: Work, Physio Wembley and a Curry House. I saw England play for the first time and we beat Brazil, which was nice.

Want: A snow week, and a snow Birthday.

Need: to stop pushing to hard.

Miss: Being young and partying until 6 in the morning.

Learnt: Very little about the de-risking of pension schemes, far to high academia for me.

 

My State on Sunday 5/52

Week 5 

Weekly Rating: 6/10

Highlight: catching up with Friends.

Lowlight: Sunday service on South Eastern Trains.

Felt: Frustrated and Pain, my knee rehab is really getting old.

Watched: Detachment, a good Adrian Brody film, The Big Bang Theory, one of my favourite US TV shows, Six Nations and lots of NFL programmes ahead of the Super Bowl, I love this time of the year.

Read: The Lost Symbol, I have finally fallen into this book and now I can’t put it down.

Visited: Doctors, Work, the Pub and the Launch Party for a friends project.

Want: My bike to arrive, it gets here tomorrow and I can’t wait.

Need: to be more patient with my knee.

Miss: Getting a seat on my train.

Learnt: A lot about American Football.

 

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